Creative breif of Ballys Gym :: essays research papers

Creative Brief- RadioFor Bally Total Fitness our intend advertising strategy is to appeal to young men and women aged 18-25. We would interchangeable to reach them through various channels by appealing to their emotions. We sprightliness that by evoking such emotion depart encourage each say-so customer to take action. With our radio commercial, we want to reach out to those who conceive that scating out is like a chore. Also we want to permit them know about the support system that Bally has to offer. Most pot argon not aware of the caring and professionally trained individuals who are there and willing to help out in our gyms. Who- Our target is men and women aged 18-25, living in the Palm Beach area. This particular ad is aimed towards those individuals who are too lazy and see working out as an inconvenience. We would like to change their perspectives and show them a network of concern. Why- We want to form them aware of their miscomprehended rational and emotional nee ds. We want to finalize the weighing ending of getting up and going to the gym. This ads main purpose is to motivate. What- The elite cavort of a private on hand and ready to cater to your all need is exclusive. The trainers are there and always willing to learn your personal case and help you to melt away fat, tone muscle and promote flexibility. Also, when most people work out by themselves, they are more than susceptible to injury and fatigue. Where- This radio advertisement will be play on various stations to best reach our audience. The hip and dispassionate stations that people of that age group listen to will be our target. For example X102.3 and 95.5 will be two of the stations we play this pith on. Also, Because bally is a nationally known company, we would like this message to be played on radio stations across the map.When- This message will be played weekdays from 9a.m.-11a.m. Also from 4p.m.-6p.m. We plan on having it air as soon as February 15th and played thro ugh until the first of May. 30 second Radio Advertisement. First ten second- a men subsisting very heavily with foot steps in the background. He is caterpillar tread and running out of breath quickly. Then it followed by the man giving a long sigh. He is most defiantly out of shape. Narrator- This is how YOU work out.