The marketing communications (or promotional) mix Essay

The market communications (or promotional) immix - Essay ExampleA combination of email and website work can give amply impact, high relevance, and high reach, must form a key part of any communication strategy (Boylaud, 2000).The just about influential marketing communication elements are the advertising tools which include television, Internet, print and radio along with the traditionalistic marketing efforts to support the contemporary means of advertising will allow the company to get the best(p) of online and offline advertising. As such, direct marketing has never been as precise, powerful and popular as it is today (Palmer,2004). With its in the raw applications to database marketing, global commerce and the internet, it is no longer an option for company officers and marketing executives it is a necessity. Direct marketing has grown beyond its roots in traditional mail order to embrace a drove of new technologies, customer relationship building techniques and performan ce measures set the bar for the future of marketing communications.