Brand Management for Rolex Essay Example | Topics and Well Written Essays - 4500 words

grease Management for Rolex - Essay ExampleThe essay stigmatise Management for Rolex analyzes the strategies that have made Rolex a famous brand. It is a descriptive human face study. In this case study, the qualitative method has been followed. The data that is used in this case study is secondary data and it has been composed through websites and books.Brand management is about developing an image of a brand and also maintaining it. Brand management helps a company to define any production, position the product, and deliver it to the customer. It is an ability to generate and endure the brand. A strong brand is an asset for a company which discriminates any product from other election products. It canister set an additional image to the product of the company.With regard to establishing brand image, Rolex always prefers to use accredited traveler or singer or other stylish people for advertising purposes. Rolex seeks selective media for publicize their products which can help to form the image of the brand as well as control the advertisement cost. Rolex is extremely elegant to accomplish multiple factors while spending least amount of money which can help to maintain the balance between optimal cost and profit. Through their good marketing skills, Rolex successfully increases their fans and earn the honor and faith of Rolex user. From the early 1930s, Rolex focuses on product quality. The advertisement of Rolex was limited to just product level and made by using verbal statements and graphics. Rolex depicted that its products are targeted to only high-class customers.