Field International Case Study :: Field International, Case Studies, business,

knowledge domain International is a large production company that operates for fifteen years. This company has three divisions Field Production, Field Music, and the new venture, Field Advertising. The chair and chairman of the board, Lawrence Field, has operated this business in a pooled interdependence fashion. Each division is directed freely by a vice president, and evaluated in the same independent basis. Recently, two study clients complained directly to Field about some production delays of the Advertising Division. Therefore Field decided to meet with his three vice presidents on a weekly luncheon so the two experienced vice presidents could contribute to the one that is having problems. In addition, he taught that this would be a good role to change the usual independent method of movement of each division to a new reciprocal interdependence form of operation where all gutter cooperate with each other. However this sudden change cause a negative reaction on hi s vice presidents, and Field had to drop this idea of change. Consequently, Field International is going through communications problem that could damage the growth of his company. First, Mr. Field tried to impose a radical change on the operation of the business without notifying to the vice presidents of each division. During long eon, the production vice president and the music vice president have worked in an independent basis and during this time they get used to it. So, when they get Mr. Durkeys memo they probably thought that now the authority that they used to have was been restricted without any reason. Also, they could feel offend by the sudden show of distrust of Mr. Field. After all, they had been working for long time for the company without having major problems. In the same way the new advertizing vice president was aware of this independent way of operation within the company. Thus, he also must felt professionally underestimated. In addition, the two majo r clients of the company do the mistake of going over his head which cause an immense indignation on him. In the same way Mr. Field made the mistake of exposing the advertising problems in front of the other two divisions without knowing the magnitude of the problem. All these complications contribute to the gloomy atmosphere of the conflict. Next, characteristics like the setting of the meeting and the personality of the employees also contribute to the development of the problem.