Marketing Essay Example | Topics and Well Written Essays - 750 words - 53

Marketing - Essay Example However, competition may kill the firm and ultimately lead to its winding up. The research carried out was aimed at discovering new selling ideas that were concurrent with the operations of the firm. Moreover, it looked into how the use of media may influence its growth. The principle objective of the report was to bring forth the findings of the research on selling ideas to be applied by the firm and see how the firm can be more vibrant on the media. Social media, for instance, was discovered to be a very useful tool that the enterprise. The report will also outline the problems the group of researchers faced in implementing their task of gathering and collecting data from the opinion leaders. It is due to the various changes in the market and the rapid growth of the firm that the research group was formed to provide a report on the use of opinion leaders in marketing. The report will, therefore, enable the management to make adjustments in the system enhancing efficiency in service delivery. There was no specific order of plan on how the project was to be conducted. The group formulated closed-ended questionnaire that covered critical aspects of the company. The questionnaires were of different categories. Some questionnaires were strictly for the donors and volunteers of the firm, others for the clients and affiliates of the firm while others were for the personnel in the firm who worked in the different departments. Questionnaires were delivered to the specific target groups. The team also gathered data from the books of the firm. The data collected from the field were sorted and classified and compiled. Analysis of the data obtained from the questionnaires, and the books of the company was conducted by experts. Experts’ results would be objective, professional and independent without any form of bias. Techniques of regression analysis and correlation were applied in