Current operations-based 'customer' issue of a SME in Southern England Essay

Current operations-based 'customer' issue of a SME in Southern England region - Essay Example In the year 2002, the company had launched the brand O2 for the betterment of the business. The organization operates in more than 25 countries employing 264000 employees and serving almost 287 million customers. It helps in developing the client’s business by means of international advertising or telecommunication solutions. Ronan Dunne is the existing CEO of the organization. He has managed all his responsibilities in an efficient manner from his very first day of taking over the responsibilities from the previous CEO. He has succeeded in generating as well as maintaining consistency in earning high revenues. The company offers 2G, 3G and 4G services to the customers all over the country and also, in some parts of Europe. Along with its telecommunication services, the company is also known for providing fixed line services. The organization uses its name in its logo and portrays an image of an oxygen provider to its customers. O2 is also known for its charity purpose and has a tie up with a large number of charity groups. One of the examples is its tie up with Academy Music Group. Their partnership had resulted in the establishment of O2 academy. Current Research Operational Activity Digital communication serves as one of the fundamental parts for almost all the individuals in the world. In the developing as well as developed countries, the communication facility is developing at a fast rate along with the advancement of technology. In the present scenario, the cell phones are almost indispensible for all the individuals involved in mainstream activities. It has become one of the most important reasons for increasing the value of O2 from the global perspective. In 2012, there were approximately 82 million users who had subscribed to various mobile service providers. It has also been seen that the number of internet users have increased rapidly along with increasing mobile phone subscribers. The data traffic almost doubled itself in 2013 as compared to the previous year. In United Kingdom, there are a large number of players operating in this particular segment, O2 being one among them. The international market of the telecommunication services tends to be highly competitive with passage of time. It is mainly because of the rapid technological advancements, thereby resulting in the development of modern channels of communication. Xavier and Ypsilanti (2008) have argued that in this period of varying communication tools, implemented by the consumers as well as the marketers, the consumers reflect various motivational factors behind their purchasing services from a definite mobile service provider. Therefore, the companies operating in this industry are highly engaged in the diversified process of attracting the customers and retaining them by implementation of various effective business strategies. O2 uses the benefits of its global reach for standardizing the business all across the world by improving the cost efficiency and reduc ing the time involvement in launching new products and services for the customers. It has recently collaborated with Vodafone for operating as well as managing one single network grid in United Kingdom, which would be run by two most competing mobile internet networks. The joint collaboration of both the companies would offer indoor 2G and 3G, thereby covering 98 percent of the UK population within 2015 (Vodafone Group, 2013). Service Differentiation The customers as well as the